Goodyear is opening the Goodyear Motor City Garage, its first retail concept store in Detroit, in time for the 2026 Woodward Dream Cruise. The store opens to the public on Saturday, August 15, at 8 AM at 3075 East Grand Blvd, and two Goodyear Blimps will fly over the Motor City that weekend, the first double-blimp appearance in Detroit in nearly two decades. Goodyear will also fly a new generation of remote-controlled mini blimps during Dream Cruise festivities, with additional event details and blimp viewing schedules to be announced on the company’s social media channels.
Inspired by destination retail concepts such as the Starbucks Reserve Roastery and the Nike House of Innovation, the store is designed as a gathering spot for enthusiasts rather than a traditional tire and service location. It offers the same services as other Goodyear Auto Service locations, including tire sales and installation, oil changes, alignments, brake service, battery replacement, free vehicle inspections, and preventive maintenance. As a tribute to the city, the store will also showcase a one-off Detroit-themed Eagle racing tire laser-carved with a letter celebrating Detroit’s automotive heritage.
During Dream Cruise weekend, the store will display the 1973 Ford Mustang convertible used in the opening sequence of “The Mary Tyler Moore Show,” courtesy of the Ford Motor Company Heritage Collection. The car wears Goodyear Performance Series F70/14 custom wide-tread tires with raised white letters, a factory-accurate recreation of the original equipment specification. Joining it from the General Motors Heritage Center and Archive is the 1977 Pontiac Firebird Trans Am W72 “Bandit,” the black-and-gold special edition inspired by “Smokey and the Bandit,” which was originally fitted with Goodyear GR70/15 GM Custom Tread tires. Additional vehicle displays will be announced closer to the event.
The Woodward Dream Cruise is widely considered the largest one-day automotive event in the world, attracting roughly 1.5 million people and more than 40,000 classic, custom, and collector vehicles annually along the 27-mile stretch of Woodward Avenue between downtown Detroit and Pontiac.
