aFe launches Takeda - TunerZine.com - Your Online Automotive Magazine

aFe launches Takeda
advanced FLOW engineering Launches Takeda to Serve the Import Aftermarket

Posted:  Apr 06, 2009
Type:  General News
Rating:  100%

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CONTACT: Theory Communication and Design, 954-428-1800

advanced FLOW engineering Launches Takeda to Serve the Import Aftermarket

Takeda launches with initial applications for Honda, Acura, Scion, Nissan, Infiniti, Subaru and Mitsubishi.

Corona, California, April 6, 2009 – advanced FLOW engineering is proud to announce the launch of Takeda. Takeda will specialize in the development, design and production of premium aftermarket performance products for import vehicles. Based in Southern California with a strong tie to Japanese tuning, Takeda products are designed for the progressive automotive enthusiast that is performance driven. Takeda products will be available today, beginning with eleven products aimed at today’s best selling import vehicles, followed by additional monthly releases.

Flowing from the company’s philosophy of highly engineered performance products, all Takeda products are developed in a state of the art factory by experienced airflow engineers, utilizing digital measuring, rapid prototyping and real world dyno testing for optimal performance and original factory fit and function. All Takeda intakes are built using polished aluminum tubes and featuring an anodized maintenance-free clear coat. Takeda filters are flow bench tested to the highest standards and all intake pipes are computer modeled for maximum efficiency before dyno testing.

“I have had an amazing career and have been involved with some really great companies over the years. However, nothing compares to the excitement that we presently have in launching Takeda. The equipment and expertise that we have at our disposal to build the absolute best products in the market is staggering,” said Ryan Takashima, Category Manager for Takeda. “I truly believe that Takeda is launching with top quality performance products and is set to quickly become a leader in the performance marketplace. We have a great team, with a lot of experience and we are drawing on that experience and expertise to launch Takeda.”

Takeda will market its products to the premium automotive enthusiast who is focused on quality, performance and style. To showcase these products, Takeda will have a full video on each and every one of its intakes for enthusiasts to see the product in use on their vehicle before they install it on their own vehicle. Takeda will offer three variants of intakes including: Attack, a cold air series; Retain, a short ram intake; and Link, a combination short ram and cold air intake that can be converted to either style in minutes. Each kit comes with a filter utilizing aFe’s Pro Dry S technology. Pro Dry S Filters feature an oil-free element with deep pleats and superior airflow and filtration at 99.4% efficiency.

To share the Takeda mission, each Takeda intake kit includes a license plate frame, Takeda stickers and an inaugural, gold Takeda key ring. Eleven applications are available now. Takeda has applications for Honda, Acura, Toyota, Lexus, Scion, Nissan, Infiniti, Mazda, Mitsubishi brands, with many more under development. To view the current line of products from Takeda USA, or for more information, please visit www.TakedaUSA.com.

Takeda
252 Granite Street
Corona, CA 92879
951-493-7100

Takeda is a division of aFe, Advanced FLOW Engineering, headquartered in Corona, California. aFe leads the automotive aftermarket in Filtration, Intake, Exhaust, and other bolt on performance products across a wide range of applications from BMW to Dodge Diesels.

Theory Communication and Design has been serving the automotive industry since 2005. Theory has quickly become one of the premier automotive agencies in the industry, through their Public Relations, Marketing, Media Management, Digital Enterprise, Media Buying, Advertising and Marketing Design and Athlete Management services that they provide as the Agency of Record for clients such as ExxonMobil and General Motors, etc. For more information on Theory Communication and Design, please call 954.428.1800 or visit www.TheoryConcept.com.

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