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Sweet by Holly Jacksonville FL

Good Golly Miss Holly. Sweet! by Holly at St. Johns’ Town Center Southside is well worth the calories.

Holly Willis became somewhat of an overnight sensation when she garnered first place on Food Network's Cupcakes Wars – twice!  Sweet By Holly became the cupcake provider of choice for Holllywood’s A-listers like Demi Moore, Bruce Willis, Tom Cruise, Nicole Kidman, Arnold Schwarzenegger, Jay Leno Annette Bening-Beatty and husband Warren. Even Mikhail Gorbachev has added to his substantial girth at the hand of Holly.


Mortgage Applications on the rise

They’ve been keeping records on mortgage rates since the 1950s. Presumably, the return of World War II vets to the states, and the birth of both the baby boom and the ensuing housing boom prompted the government to decide they should start keeping tabs on these kinds of things. Some context, my Dad bought a house on the Southside, behind the old Hope Haven Hospital on the corner of Bartram and Atlantic, for $15,000. That building is gone, replaced by condos. There’s a Publix across Bartram Road where the Atlantic Drive-In Theatre used to be. If you remember any of this, you can qualify for a discount at Denny’s.

Rivertown Riverfront Park Grand Opening

Rivertown in St. Johns, Celebrated the completion of it's signature Riverfront Park today with a ribbon cutting ceremony.  Members of the St. Johns County commission and chamber along with Rivertown team and park architects and realtors were in attendance to celebrate this special occasion.  Complete release and photos of the event after the break.


Poms Signature Restaurant Opens in Tapestry Park

Poms Signature Restaurant

Chef Pom Souvannasoth’s, formerly chef/owner of Pom’s Thai Bistro in San Marco has surfaced in Tapestry Park, the urban style live, dine and play village near the corner of Gate Parkway and Southside boulevard. The “dine” part just got even better.


Jacksonville Rent to Own is on the Rise

Rent to Own on the Rise

A major misunderstanding about the rent to own market is that potential buyers need to go to a lender first.  Not true.

The right realtor will have a relationship with a lender or mortgage company, shepherd the buyer through the credit repair discussion with that lender. The agent can work with their affiliate attorneys and lenders to structure a contract that’s right for the buyer. They’ll have a list of homes for you to consider, so you don’t have to sit on your thumbs waiting for the lender to respond. If the lender gives you the green light, and states that you can qualify in 12 or 24 months, you’ll have already done the preliminary search, before you hit the road with the agent to find the home you want. And, you’re ready to move in.

2012 Parade of Homes by Northeast Florida Builders Association

The annual event, which recognizes the best in new home construction in the Northeast Florida building community, will take place this year April 14-22nd.  Mark your calendars!  We will post more information on what communities will be on the tour as they become available.  

For builders looking to enter this year please visit:

Enjoy the breathtaking views of the St. John's River from the 11th floor of this Mediterranean style condo in San Marco area. Amenities include a state of the art fitness center, tennis courts, clubhouse and pool, billiard room, covered parking, security, business center, and more.  Owner is willing to Rent to Own on this unit, or traditional sale.  For more information on this unit please visit:  1478 Riverplace Unit 1104 Jacksonville, FL 32207 Home For Sale

Update: Sold!

Adjustable Rate Mortgage

Did you hear the one about the mortgage banker option on the new BMW? No rear view mirrors.

Adjustable Rate Mortgages (ARMs) made up 40 percent of mortgages in the midst of the subprime lending spree. Surprisingly ARMs are staging a slow comeback since hitting their bottom of 3 percent in early 2009. New ARM home loans are back up to 10 percent, and Freddie Mac predicts it could reach 14 percent by year’s end.

Books A Million Closing in Mandarin

Though the Books-A-Million store off San Jose in Mandarin is closing, the company is actually trying to expand, by snapping up former Border’s locations since Borders closed its doors in early 2011.

BAM is closing four stores across the U.S., including the Mandarin location. With Borders on its way out, the Alabama-based Books-A-Million is now the second  second-largest bookstore chain in the United States, and it’s closing only a small portion (four of its 232 stores). Ironically, its sales were boosted by BAM offering the Barnes & Noble’s Nook. Since last fall, Books-A-Million has carried Barnes & Noble’s Nook, the sales of which helped its electronic commerce trade segment see a 24.3 percent increase in net sales for the quarter.


How to get out of Jury Duty Duval County

You’re in luck. If you’re called for jury duty to the Duval County Courthouse, there a great parking garage right across the street, and you can't park there. At least not for free..

The city wants to reserve it for paying customers. In an article posted on last week, reporter Timothy Gibbons writes that when “Jacksonville’s new courthouse opens in May, it’s unclear where the several hundred jurors streaming into it each day will park.”

In fact, they’re going to have to re-print all the summons for the jurors to include parking instructions. Maybe it will read, “Park in Goofy or Donald Duck and take the tram.” I doubt it. But this is a minor hiccup. Let’s get to the real question: “How can a person leverage this blunder to get out of jury duty?” That’s what you’re thinking. You know it. I know it. The bailiff knows it, probably the judge knows it too, though he probably is less empathetic.  Continued after the break...


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Willowcove at Nocatee Model Home Tour by Lennar Homes
3 br, 2.5 ba, 2200 ft²
Jacksonville, FL
Subdiv: Old San Jose on the River
Area: Riverside / Avondale
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Subdiv: Abigail Estates
Area: Beaches
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Area: Riverside / Avondale
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